Better the World.

The breadth and depth of our dedication to advocacy is only a part of our story.

What is more important is how we bring people and groups together to create initiatives that address common goals.

Let’s see where we can go together to better the world.


Who we are

Discovery USA has worked with clients from big 10 pharma to biotech, with more than 100 community organizations, and in more than 20 therapeutic areas over the past dozen years.

All told, we have nearly 100 years’ combined experience in healthcare and advocacy.

As part of Publicis Groupe, one of the world’s largest communications groups, we have the resources of an 80,000-employee network in 100+ countries. And a philosophy that means we deliver as the Power of One.


Our areas of therapeutic expertise

  • Addiction
  • Alzheimer’s disease
  • Anesthesia
  • Cardiovascular disease
  • Dermatology
  • Diabetes
  • Gastroenterology
  • Hepatitis C
  • Infant nutrition
  • Lysosomal storage disorders

  • Mental health

  • Molecular diagnostics
  • Multiple sclerosis
  • Neonatal pulmonology
  • Neurologic disease
  • Neuromuscular disease
  • Nutraceuticals
  • Oncology
  • Oral care
  • Rare disease
  • Rheumatic diseases
  • Sexual Health & Family Planning
  • Transplantation

How we can support you

We meet you where you are

Starting out or starting over?
We can help you develop internal advocacy structure as well as collaborative initiatives in education, awareness, access, policy, and other key areas.We can help you develop internal advocacy structure as well as collaborative initiatives in education, awareness, access, policy, and other key areas.

Need to get ahead of the curve?
We think beyond traditional parameters and develop innovative solutions to stay on top of the evolving political, regulatory, legislative, medical, and economic environments to make sure your initiatives remain innovative and relevant.

Want to stand out?
As advocacy engagement has become virtually universal across the industry, just being involved is no longer a differentiator. We've helped clients across the engagement spectrum work with communities to identify and fill ownable spaces.


Check out our wide range of programs. We can work with you to see which of these meet your needs and create a unique plan that helps you meet your advocacy goals.





  • Advocacy consulting and strategy
  • Landscape analysis
  • Influencer analysis
  • Metrics identification
  • Policy analysis
  • Stakeholder strategy
  • Strategic/tactical planning

Short Term

  • Awareness/education initiatives
  • Conference coverage
  • PR alignment
  • Training
  • Advocate
  • Internal
  • Stakeholder insight generation
  • Tool development


Long Term

  • Engagement of partners

  • Community and general disease awareness

  • Treatment protocol development/evolution

  • Development and implementation of initiatives to address treatment access

  • Infrastructure building

  • Research/clinical trial advocacy


"Off-the-shelf" offerings

For clients who prefer pre-developed services, we offer 5 proprietary, customizable Discovery Advocacy programs.



A comprehensive landscape analysis that goes beyond the basics to identify issues, influencers, and directions that can help you reach your goals.



For companies looking to build or reevaluate their internal advocacy structures, a proven, award-winning practice to identify the advocacy that's right for you, as efficiently and effectively as possible.



A customized advisory structure to get the right advisors to the table to generate guidance and buy-in from the community and make sure your initiatives start and stay on track.



A customized dashboard to highlight advocacy goals and achievements, and help build appreciation for its unique contributions.



An analysis of key community stakeholders, their programs and influence, to help you connect with the best partners for any project.




Discovery USA Advocacy work has contributed to successful outcomes that have affected millions, including:

Changed Process
Updated CMS guidelines for 1115 waivers

Expanded Reach
Developed, trained, and deployed a totally new field team to address virology access issues in collaboration with advocacy groups

Increased Access
Eliminated criteria in state Medicaid formularies that restricted access to HCV treatments based on abstinence requirements and fibrosis scores

Increased Funding
Expanded ADAP funding to extend access to HIV treatments, as much as doubling allocations in some states

Supported New Policy
Shaped the first National HIV/AIDS Strategy

Prevented Restrictions
Forestalled or supported roll-back of Medicaid restrictions on mental health drugs

If you’d like to learn more, contact us below


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